Exporting manufacturers often choose both integrated and independent channels to sell a product in foreign market. This is called dual distribution markets or export channels. The purpose of this study employ capability theory examine the effects two factors, namely market orientation (EMO) entrepreneurial (EEO) capability, on choice use also examines moderating cultural distance relationship b...

Knowledge-based view (KBV) theory posits that the acquisition and use of relevant knowledge is key to understanding organizational performance. However, there is relatively little empirical evidence to support or refute several important propositions underlying KBV theory explanations of organizational performance. In particular, the extant literature has focused on individual technical and sci...

The market orientation has been found to be a major driver of innovation performance in service contexts. This issue raises questions concerning the extent to which the relationship market orientation-innovation performance link holds in the high-tech industry. Relatively litter research has examined how market orientation contributes to innovation performance through service innovation. We rep...

considering the current upward drift in farm use all over the world, the russian agro-food market has immense possibilities to create such economic conditions under which the farming sector could develop dynamically. the increase in the grain production is of crucial importance for all agricultural branches. in this respect, the grain sector is russia’s strategically significant economic segmen...

he aim of this study is to explore the effects of market orientation, quality orientation and learning orientation on firm innovativeness and the mediating effect of the quality orientation in this relation. The research has been conducted via survey. The questionnaires have been send to send to 200 small and medium sized companies in Gebze and Istanbul and 130 responses has been received. The ...

Despite the increasing research importance of market orientation in the marketing literature, few comparative studies between the European Union and the USA have been conducted. This limits the understanding of marketing orientation strategy in global markets. Investigates the influence of competitive environments on the uses of market orientation in insurance firms in the EU and the USA and th...

In this research, key determinants of expected short-term export performance improvement are identified. We develop a conceptual framework that incorporates past, current and expected performance, internal and external forces of the firm, and pricing strategy adaptation to the foreign market. The framework is tested via a field survey of industrial exporters. Surprisingly, findings reveal that ...

The purpose of this paper is to examine the relationship between export barriers and the export performance of Greek firms targeting the Iranian market. Reviewing the literature and using expert opinions, 18 variables were identified. A structured questionnaire was applied to 141 Greek firms and exploratory and confirmatory factor analyses were used to categorize variables in 6 dimensions. Then...

study of the variables which explain real exchange rate fluctuations and real exchange rate deviation from its long-run equilibrium path, indicates that these variables have negative effects on the supply of agricultural products, for export. therefore,it seems that any attempt on stabilizing real exchang rate and bringing it closer to its equilibrium rate can be favorable in the expansion of e...