Penelitian ini dilakukan untuk menganalisa pengaruh experiential marketing yang terdiri atas pengalaman sensorik, afektif, kognitif-kreatif, gaya hidup dan berhubungan dengan budaya terhadap kepuasan niat berperilaku pengunjung. di tempat wisata keluarga Flamingo Bali family beach club Pantai Saba, Gianyar. Sampel penelitian adalah pengunjung domestik datang ke sekitar bulan Mei-Juni 2021. Pene...

Augmented Reality (AR) has gained attention for online retailers as it offers customers higher telepresence and provides a unique customer experience. Using the case of Sephora Virtual Artist, this research aims to understand how AR channels affect purchase decisions compared other channels, particularly in beauty products. used through Artist advance its we with traditional websites offline st...

Consumer needs change over time as a result of the fast-paced advancement in technology and induction Internet, expansion that leads to difficulty for brands adapt their marketing promotion strategy trying remain innovative effective at meeting consumers’ expectations. This research investigates what effect experiential campaigns have on both customers’ perception business outcomes, aiming deve...