This study presents a modified Unified Theory of Acceptance and Use of Technology (UTAUT) to examine key factors that affect the intention to accept and the subsequent use of mobile commerce (M-commerce) among Jordanian consumers. A survey questionnaire was used to collect data from 447 undergraduate university students using a stratified random sample, and analyzed by using a structural equati...

Research Article Khim-Yong Goh National University of Singapore [email protected] Jerry Wenjie Ping National University of Singapore [email protected] Advergames are increasingly popular for online advertising campaigns. However, few IS studies have investigated the effectiveness of this unique advertising strategy. This study sheds light on the effectiveness of advergames by study...

Chatbots are increasingly applied in various contexts including helping professions, such as organizational and life coaching. Coaching facilitates individual wellness, behavioral change, goal attainment a reflective, non-directive manner, is considered one of the fastest-growing professions. The use knowledge imparting service chatbots have been studied; however, application coaching has recei...

The usage of tax e-filing in Malaysia has continuously shown a positive and increasing trend from year to after decade its introduction. However, the acceptance rate for salaried taxpayers Sarawak is only about 50%, making study this situation necessary. aims are twofold: (1) examine level Sarawak, (2) investigate relationships between performance expectancy, effort social influence, facilitati...

Abstract— User acceptance of technology is an important field of study in predicting the use of the computer systems. Unified Theory of Acceptance and Use of Technology (UTAUT) model is current model that has attracted the attention of researchers in predicting usage of computer systems. Individual performance and organizational performance can only increase by increasing user acceptance of com...

Purpose – The aim of this paper is to evaluate Malaysian authors’ readiness to self-archive in open access repositories. The effectiveness of open access repositories to support knowledge-sharing is expected to be highly dependent on the readiness of authors to self-archive their research output. Design/methodology/approach – The study has adopted a quantitative research design and a web based ...

Through the lens of Expectancy Value Theory, we examine the effect of help giver badges, information about helper expertise, and upand downvoting on help seeking in a MOOC discussion forum. Results show that badges alleviated the negative impact on help seeking introduced by upand downvoting.

Many countries in the globe have experienced COVID-19 pandemic year 2020, and this has caused government to come out with various tracking applications trace individuals who get infected virus. However, implementation of application by the government, there always be issues related personal information data privacy store in system, which will make citizens intent use technology or vice-vers...

The Theory of planned behavior (TPB) was proposed by Icek Ajzen in 1988 which was an expectancy-value theory that provided a framework for the study of behavioral and normative beliefs affecting health behaviors. 1 The theory of planned behavior (TPB) is a popular framework for understanding the informational and motivational influences of exercise and physical activity behavior, 2 and it can e...