Research in healthcare settings and medical education has relied heavily on quantitative methods. However, there are research questions within these academic domains that may be more adequately addressed by qualitative inquiry. While there are many qualitative approaches, ethnography is one method that allows the researcher to take advantage of relative immersion in order to obtain thick descri...

There are many disciplines that have well-defined theoretical foundations and techniques for studying human behaviour. One such technique is ethnography which originates from anthropology and sociology. Ethnography is an inductive, qualitative technique suitable for investigating complex human phenomena in an open-ended manner. Results from these studies tend to be descriptive and prosaic. Neit...

Ethnography is the study of social interactions, behaviours, and perceptions that occur within groups, teams, organisations, and communities. Its roots canbe traced back to anthropological studies of small, rural (andoften remote) societies thatwereundertaken in the early 1900s, when researchers such as Bronislaw Malinowski and Alfred Radcliffe-Brown participated in these societies over long pe...

LINDA L. PRICE University of Arizona [email protected] This article discusses and iiiustrates the benefits of an approach to market-criented ethnographic research that leads to insights somewhat different than those provided by two dominant approaches in applied ethnography. Our approach privileges reiaticnships and participation in reiatedness as the object of anaiysis. This contrasts ...

Although ethnographic methods are still regarded, to an extent, as new aspects of HCI research practice, they have been part of HCI research almost since its inception, and certainly since the early 1980s, about the same time as the CHI conference was founded. What, then, accounts for this sense of novelty and the mystery that goes along with it? One reason is that ethnographic methods have gen...

Conducting field research facilitates understanding human daily activities. Cognitive Chrono-Ethnography (CCE) is a study methodology used to understand how people select actions in daily life by conducting ethnographical field research. CCE consists of measuring monitors' daily activities in a specified field and in-depth interviews using the recorded videos afterward. However, privacy issues ...