The present study aims to record the effectiveness of cooperative learning techniques in teaching English communication skills engineering students. When communicating during various activities and out class, students are observed having inhibitions which affect their performance. Cooperative is an instructional technique developed increase academic achievement through social interpersonal deve...

Advertising discourse instruction challenges English-for-Specific-Purposes (ESP) teachers with no advertising specialist background. Teaching persuasive language structure and choice may develop students' linguistic repertoires for realizing strategies in copywriting assignments; however, the rationale deploying particular underlying principles forming remain invisible to both ESP teacher stude...

One of the most innovative genres in today’s business communication is product pitch (PP), mainly characterised by its multisemiotic nature (Daly & Davy, 2016), which makes it essential to take a multimodal approach analysis and teaching this genre (Tamarit Skorczynska, 2014; Valeiras-Jurado, 2017). However, despite increasing importance oral field, little research has been conducted on PPs...

humanism and socio-constructivism have entailed drastic developments in education including that of foreign/second language. incorporating teachers and learners in all areas of education including materials development and evaluation, focusing four-pairs of binoculars on evaluating efl materials can be taken amongst the outcomes of this trend.  this study is a report of an evaluation of the esp...

This practice illustration paper aims to present the rationale and methodology of using corpus analysis tools other software develop students’ terminology skills enhance acquisition at university level. It focuses not only on students philology, but also non-linguists within ESP courses. The presents types assignments for terminological based as well competences developed through such activitie...

Traditional teaching methods have some limitations in professional English teaching, such as students are relatively passive and lack practical application ability. Therefore, the flipped classroom model was introduced to enhance learning effects student engagement. In this study, a questionnaire survey method used, subjects were financial course university. The implementation of includes provi...