The current paper examines user satisfaction with the social use of instant messaging in building and maintaining social relationships among friends, family members and others. By integrating motivation theory with media capacity theories, we developed and tested a research model to explain how the attributes of media capacity (e.g., social presence and media richness) and users’ intrinsic and ...

This thesis examined the relationship between episodic memory of past eating experience and food choice. Studies in Chapter 2 show that recalling an episodic memory of enjoying eating vegetables increases predicted enjoyment of eating vegetables in the future and increases amount chosen. In Chapter 3 it is reported that increasing remembered enjoyment of a food results in a greater amount of th...

Social live streaming services (SLSS) have emerged as a new type of hedonic social media. SLSS allow users to watch and broadcast video streams in real-time, fostering sociability through synchronous communication via chat channels. While the extant literature has mostly examined producers’ use of SLSS, the consumer perspective has been underexplored. Prior research has identified perceived enj...

BACKGROUND Situational interest is articulated theoretically as a construct associated with five dimensional sources: novelty, challenge, attention demand, exploration intention, and instant enjoyment. AIMS This study aimed to examine the influence of the dimensional sources on situational interest. It was hypothesised that the dimensional sources function differently to contribute to situati...

In an effective e-learning game, the learner’s enjoyment acts as a catalyst to encourage his/her learning initiative. Therefore, the availability of a scale that effectively measures the enjoyment offered by e-learning games assist the game designer to understanding the strength and flaw of the game efficiently from the learner’s points of view. E-learning games are aimed at the achievement of ...

There is not a unanimous conclusion about the influential elements of online customers’ repurchase intention. We established a concept model and discussed how utilitarian values (perceived ease of use and perceived usefulness), social values (satisfaction and trust) and the hedonic value (perceived enjoyment) directly and indirectly influenced customers’ repurchase intention in the context of o...