In this research, we evaluate the effectiveness of the buying funnel as a model for understanding consumer interaction with keyword advertising campaigns on web search engines. We analyze data of nearly 7 million records from a 33 month, $56 million (US) search engine marketing campaign of a major US retailer. We classify key phrases used in this campaign into stages of the buying funnel (i.e.,...

Australian funnel-web spiders are generally considered the most dangerous spiders in the world, with envenomations from the Sydney funnel-web spider Atrax robustus resulting in at least 14 human fatalities prior to the introduction of an effective anti-venom in 1980. The clinical envenomation syndrome resulting from bites by Australian funnel-web spiders is due to a single 42-residue peptide kn...

We compared naturally baited trapping systems to synthetically baited funnel traps and fallen trap trees for suppressing preoutbreak spruce beetle, Dendroctonus rufipennis Kirby, populations. Lures for the traps were fresh spruce (Picea spp.) bolts or bark sections, augmented by adding female spruce beetles to create secondary attraction. In 2003, we compared a naturally baited system ("bolt tr...

BACKGROUND Patient-reported outcome measures (PROMs) often produce skewed distributions of individual scores after a healthcare intervention. For health performance indicators derived from skewed distributions, funnel plots designed with symmetric control limits may increase the risk of false alarms about poor performance. AIM To investigate the accuracy of funnel plots with symmetric control...

" Congenital internal bending back of the sternum and ribs as the cause of difficulty in breathing. " My father showed me a boy seven years old at the house of a nobleQaan of Andlau, whose ensiform cartilage and other parts of the chest bone, together with the ribs, was bent back towards the internal parts, 8o that a great hollow appeared there. The diaphragm, he pointed out, deemed to contract...

A bang-bang controller is proposed which is able to ensure reference signal tracking with prespecified time-varying error bounds (the funnel) for nonlinear systems with relative degree one or two. For the design of the controller only the knowledge of the relative degree is needed. The controller is guaranteed to work when certain feasibility assumptions are fulfilled, which are explicitly give...

In North America, cerambycid beetles can have significant ecological and economic effects on forest ecosystems, and the rate of introduction and/or detection of exotic species is increasing. Detection and survey programs rely on semiochemical-baited intercept traps which are often ineffective for large woodborers like cerambycid beetles. This study examined the effects of flight intercept trap ...

Insect immune defenses include encapsulation and the production of lysozymes and phenoloxidase. However, the highly mobile larvae of parasitoid Ormiine flies (Ormia ochracea) can evade initial encapsulation, and instead co-opt host immune responses to form a critical respiratory funnel connecting them to outside oxygen. Here we ask how field crickets (Teleogryllus oceanicus) respond immunologic...

Abstract We study output reference tracking of systems with high relative degree via feedback only; this is, where the derivatives are unknown. To end, we prove that conjunction funnel pre-compensator a minimum phase system arbitrary yields same which is as well. The error between original system’s and pre-compensator’s evolves within prescribed performance funnel; moreover, known explicitly. T...