A business can leverage the potential of the Internet to enhance the effectiveness of its competitive strategy as well as the efficiency of its operations. While the former has received considerable attention in literature, there is a dearth of research on the later. This paper focuses on leveraging the Internet for enhancing the efficiency of a business’ marketing operations. We propose an org...

In this investigation, an attempt has been made to analyze the marketing efficiency of different egg channels and constraints faced by producers intermediaries in East Godavari district Andhra Pradesh. The investigation is based on primary secondary data collected from 90 poultry farmers 30 two randomly selected mandals interviewing individual respondents during 2018-19. were using multistage r...

Prior research has found that the announcement of marketing alliances tends to produce no effect on firm value creation in a high-tech context. This article reexamines this issue and investigates whether the characteristics of a firm’s network of alliances affect the firm value created from the announcement of a new marketing alliance. The authors investigate whether network centrality, network...