The topic of the article is important, because nowadays there a need to study semiotics media text translation, use innovations in choosing types translation. aim and substantiate importance studying essence concepts “semiotics”, “media text”. gives theoretical justification for concept field mass communication, substantiates learning about signs sign systems; semiotic characteristics texts tra...

Signs, which are the domain of inquiry in semiotics, have a complex ontology. Apart from being used—adequate knowledge provided—by communicators, and recognized as being decomposable into smaller elements and aggregatable to larger structures, they are also meant to be understood. This is a consequence of their manifold identity as compound physical objects with real world extensions in space-t...

This paper seeks to expand the notion of translation in order to accommodate not only polysemiotic text types, e.g. film and TV, but also nonverbal types of communication. Without denying the importance of the spoken or written word, our aim is to promote a wider, ’multidimensional’ understanding of translation. As a means to that end, conceptual tools are provided for dealing systematically wi...

  holds a chair of Computing Science at the School of Computing, Staffordshire University. He leads a research group on semiotics for information systems. He has created the research (specialist) award of Information Systems with Semiotics, the first of this type in the United Kingdom. Dr Liu first worked in the Commission for Integrated Survey, China State Planning Committee and Chin...