Pierre Darriet, the director of operations Château Luchey-Halde, a wine producer located in Bordeaux, France, wanted to create recognized brand world great wines. He wondered how best tell Luchey-Halde story achieve this distinction. While regarded innovation and sustainability as keys making quality wine, he knew that French distributors consumers considered tradition wine’s most important att...

The rising prices of pharmaceuticals have generated considerable, and often acrimonious, debate. Yet, there is little theoretical work or empirical evidence on pharmaceutical entry-pricing strategies or on the time paths of the prices of new entrants versus incumbents. This study explores the entry pricing strategies of pharmaceutical manufacturers. Previous theoretical models have considered a...

With the rise of short video, internal competition long video in previous network audition industry has been changed, but platform is still main force audio-visual industry. From perspective effective broadcast data, Mango TV obviously lags behind rivals such as iQiyi and Tencent Video whole movie plays. In a competitive environment, based on consideration its own advantages, implements differe...

Commercial banks in Kenya are critical fostering economic development as they fund investment. However, no longer making enough profit to keep them afloat while meeting the needs of their shareholders current climate due increased competition both from other peer and financial innovations leading creation Fintech firms. As a result, product differentiation strategy be developed achieve sustaine...