There has been a noteworthy rise in sustainability awareness the fashion industry. However, motivation to adopt such behaviors is unclear, making it relevant consider which identity self-signals influences consumers' perceptions towards slow fashion. Findings from two experimental studies suggest that consumers hold higher word of mouth (WOM) and status when non-conformity, pro-environmental, f...

Carbon–carbon (C–C) bonds are challenging to selectively cleave owing their chemical inertness and omnipresence in organic molecules; however, they can be targeted during the late-stage modification of natural products active pharmaceutical ingredients. Herein, we report a selective deconstructive C(sp3)–C(sp3) bond cleavage difunctionalization unactivated alcohols mediated by vanadium visible-...