Companies are under increasing pressure from customers, competitors, limited resources, etc. These conditions oblige companies to permanently improve their organizational structure and the activities of all system’s flows. The paper analyses types Kanban systems, in broader context enterprise systems. most important reference architectures were analysed (with emphasis on modules dedicated flow ...

Many enterprises have been devoting a significant portion of their budget to new product development (NPD) in order to distinguish their products from those of their competitors, and to make them better fit the needs and wants of customers. Hence, businesses should develop products that fulfill the customer demands, since this will increase the enterprise’s competitiveness and it is an essentia...

Strategy Dynamics (Warren, 2008) provides a quantitative, resource-based approach to understanding a firm’s performance over time. This paper describes a strategy analysis of Starbucks Corporation using Strategy Dynamics. It demonstrates the usefulness of this approach in addressing business performance issues for a realworld company. The strategic architecture, a key artifact of the approach, ...

The goal of this paper is to provide an ontological approach to modelling customer relationships, which helps managers optimize channels, improve customer acquisition, retention and add-on selling particularly in an e-business context. The advantages of a systematic approach are multiple. Modelling and mapping customer relationships allows a better understanding of the way a company interacts w...

The architectural aspects of software systems are not typically explained to customers when a product is presented by respective vendors. One immediate downfall customers are likely to encounter emerges when new business needs necessitate modification of the core business processes within their organizations. In some cases, executives are forced to replace the entire systems or re-architect old...

An important issue in Internet marketing is the possibility of designing autonomous agents that are able to interpret subjective values in goods and services. From the customers’ point of view, it is important to evaluate all aspects linked to the product before purchasing, not only easily identified objective parameters such as the price. From a marketing perspective, the building of brand is ...

Customers are realizing the importance and benefits of shopping online such as convenience, comparison, product research, larger selection, and lower prices. The dynamic nature of e-commerce evokes online businesses to make alterations in their business processes and decisions making to satisfy customers’ needs. Online businesses are adopting Business Intelligence (BI) tools and systems with th...

In this paper we use a panel of manufacturing firms in Spain to examine the extent to which they use internal and external sources of information (customers, suppliers, competitors, consultants and universities) to generate product and process innovation. Our results show that, although internal sources are influential, external sources of information are key to achieve innovation performance. ...

Artificial intelligence (AI) is increasingly embedded into service firms’ operations. However, production systems and operations management scholars have not yet examined if AI-empowered are positively judged by customers. To bridge this gap, study draws on the three-factor theory of customer satisfaction applied to online review data, capture effect overall satisfaction, operationalised means ...

Network effect refers to the phenomenon that the value of connecting to a network depends on the present number of customers connected to that network. The self-reinforcement characteristic of the network effect strengthens the strong firms and weakens the weak firms. In the extreme form, network effects may produce a winner-take-all market. Therefore, competitive strategies are critical for co...