This paper was conducted to present an analysis of the current level of customer satisfaction on the services offered by an automotive outlet in Malaysia. In an effort to make the company more effective, many have targeted various change programmes to meet customer satisfaction. Customer satisfaction is one of the most important factors in the organizations success, and an important determinant...

The majority of previous studies have used logistic regression analysis(LRA) as an analysis tool to evaluate the impact of service attributes on customer satisfaction and post-purchase behavior. However, LRA assumes that a linear relation exists between the input and output variables, and that variables are normally distributed, which places significant limitations on the analysis. This study u...

We extend Schmittlein et al.’s model (1987) of customer lifetime value to include satisfaction. Customer purchases are modeled as Poisson events and their rates of occurrence depend on the satisfaction of the most recent purchase encounter. Customers purchase at a higher rate when they are satisfied than when they are dissatisfied. A closed-form formula is derived for predicting total expected ...

Customer satisfaction has long been recognized as one of the critical success factor in today’s competitive business environment as it affects companies’ market share and customer retention (Ooi et al. 2011). O'Sullivan and Mc Callig (2012) also find that customer satisfaction positively and significantly moderates the earnings-firmvalue relationship as customer satisfaction is key operational ...

Online surveys conducted to find out customer satisfaction are increasingly important for modern businesses and healthcare organizations. Nowadays online customer satisfaction surveys are inextricably linked to business practices, marketing programs as well as other initiatives aimed at accomplishing customer engagement. A patient/customer satisfaction survey has a number of advantages that con...

Accurately predicting customer churn using large scale time-series data is a common problem facing many business domains. The creation of model features across various time windows for training and testing can be particularly challenging due to temporal issues common to time-series data. In this paper, we will explore the application of extreme gradient boosting (XGBoost) on a customer dataset ...

this research aimed at   applying servqual model to examine the relationship between mobile banking services and customer satisfaction. while the previous researchers had already examined the effect of qualities services on banking customer satisfaction, no previous study was done on mobile banking. thus, the current paper attempted to fill the gap in the literature by applying servqual model t...

Recent research has found that fairness plays a key role in customer satisfaction. Fairness in an online context and how it influences customer satisfaction, however, has yet been investigated. This research examines satisfaction from a fairness lens and explores the mediators of fairness to satisfaction in the internet bank context. 131 surveys were analyzed and results show that in internet b...