Let us begin with the paradox. Rhetoric took pride of place in formal education for two millenia and a half. Its very rich and complex history deserves being studied in detail, but it could also be compressed in a few sentences. Indeed, the same substance was inculcated by eighty generations of teachers to eighty generations of pupils. If a general tendency can be discerned, it consists in a me...

nowadays novel has a dominant role in literature owing to its special capability to demonstrate the social dilemmas and stories. the main factor which makes a novel attractive is proportionality and symmetry of dialogue with characters and the story. in the case of narratology of a story, an alerted analyzer illustrates premier features of the story with employing narrative mechanisms and story...

Since the onset of theWesternmedical practitioner in the late 14th century, medicine has depended on rhetoric to persuade a skeptical audience of the legitimacy of its claims. Initially, the very status of the practitioner depended on his or her abilities to persuade the clientele. However, during the rise of the 17th century Galilean scientific revolution, the authority of medicine was increas...

Taxonomizers of the field of composition and rhetoric often speak in valorizing terms of "social epistemic rhetoric," referring to a group of scholarresearchers who argue for the social nature of knowledge in general and of writing and reading in particular. While some in composition and rhetoric indeed are taking a rhetorical turn to social construction, a careful look at the dominant writing ...

In their article "Intermediality, Rhetoric, and Pedagogy," Kris Rutten and Ronald Soetaert discuss how the notion of intermediality challenges the institutions that traditionally "mediate" culture and they discuss implications for pedagogy. First, they focus on how the museum as an institution is questioned and problematized by describing it as a "medium" that is increasingly influenced by cult...

Recent scholarship on teacher education has drawn a sharp contrast between `top}downa and `teacher-directeda approaches to instructional reform. However, this article suggests that all forms of teacher education share a common ground: they are all inescapably rhetorical in nature, aimed at the persuasion of teachers. While reformers may attempt to deny such intentions, they cannot help but empl...

This paper critically appraises the rhetoric of marketing management texts. Its interpretive frame is informed respectively by critical management and discourse analytic theoretical traditions. Its main data set is drawn from popular textbooks written for taught university courses but it also draws attention to similar rhetorical strategies in leading academic marketing journals. In addition, p...

It has been argued that the expectations of traditional L2 writing classroom can be problematic for Chinese students, particularly in the area of argumentation and critical thinking. On the other hand, writing on the Internet has been shown to be substantially different in ways that may liberate the students from the constraints of the classroom. This argument, however, has typically focused on...

Background. Mastering the rhetorical art as a philological discipline must be based on scientific understanding of subject speech influence. The latter is only possible if one masters not knowledge current state discipline, but also ability to analyze theoretical achievements rhetoric in its formation and elaboration. That what enables scholar assess adequacy ratio learning goals objectives, we...