One of the main aspects in the consumer behavior is the concept of involvement because it influences the decision rules used by tourists to reach the final decision. An empirical study of 600 international tourists reveals that motivation to relax, influences tourists’ involvement with the trip. A structural model shows that when tourists are motivated to relax they get directly more involved w...

For many companies, a small but very loyal part oftheir overall consumer base is responsible for the majority oftheir profits, so the concept of brand loyalty is of considerableimportance. The preponderance of research on this subject hasfocused on identifying the role of marketer-controlled factorsin fostering brand loyalty. However, it is also important toconsider the ...

Negative information about companies can have a harmful effect on consumer perceptions. However, few studies investigate how consumers process negative publicity and how companies should react to it. In order to examine this question, two experiments were carried out: first, a laboratory experiment which tests how consumers process two different types of negative publicity (product attributes o...

Aesthetics is advocated as a key factor influencing consumer judgment and preference; however, research in IS and HCI has paid limited attention to it until recently. This study investigated the effects of website aesthetics, along with website usability, on users’ online purchase intention. Additionally, the moderator of task involvement was introduced to explain how aesthetics influences util...

by YOUNGSHIM BAEK (Under the Direction of Jooyoung Kim) ABSTRACT The purpose of this study is to investigate the persuasive effects of metaphors in print advertising on consumer attitudes toward advertisements and brands, under different product condition that vary in the level of involvement (high vs. low) and the basic consumption type of product (utilitarian vs. hedonic). The results suggest...

BACKGROUND Health policy, guidelines, and standards advocate giving patients comprehensive information and facilitating their involvement in health-related decision-making. Routine assessment of patient reports of these processes is needed. Our objective was to examine decision-making processes, specifically information provision and consumer involvement in decision-making, for nine pregnancy, ...