In this paper we explore which bundles of services are attractive to users. We look specifically into bundle composition with navigation services as core, and travel and entertainment related services as complementary services. Pricing is an important criterion as well. We use conjoint measurement as a tool to assess which combination of services and price is the most attractive for users. We f...

This paper studies an extension of biorders that has a “frontier” between the relation and the absence of relation. This extension is motivated by a conjoint measurement problem consisting in the additive representation of ordered coverings defined on product sets of two components. We also investigate interval orders and semiorders with frontier.

Abstract Polls from the Middle East/North Africa show high support for democracy. However, veracity of this has been called into question. This study uses a conjoint analysis to that citizens democratic institutions, as well favoring an effective welfare state and religion. The results demonstrate elected governance is not contingent on state's providing economic benefits; are more likely favor...

Conjoint analysis continues to be an area of active research due to its enormous (and often delivered) promise of improved marketing decision-making. However, despite much methodological progress, the literature has remained curiously silent on a fundamental design question: "How does one choose the attributes and levels in the first place?" In this paper, we present a method to support conjoin...

This review article attempts to highlight from my personal perspective some of the major developments in the representational theory of measurement during the past 50 years. Emphasis is placed on the ongoing interplay between the development of abstract theory and the attempts to apply it to empirically testable phenomena. The article has four major sections. The first concerns classical repres...

Literature on Mobile Platforms focuses predominantly on strategic issues in managing multi-sided platforms as well as economic issues of two-sided markets. Most of this literature is highly conceptual and empirical research on the perceptions, preferences and behaviour of consumers is lacking. Moreover, scholars typically focus on device-related platforms like operating systems and app stores, ...