the outcome of this research is a practical framework for “idea generation phase of new product development process based on customer knowledge”. in continue, the mentioned framework implemented in a part of iran n.a.b market and result in segmenting and profiling this market. also, the critical new product attributes and bases of communication message and promotion campaigns extracted. we have...

Background and Objective: The learning quality of students would be increased provided that university professors and academy members utilize appropriately communication skills. Therefore, this study was conducted in order to investigate the status and level of communication skills of Rafsanjan University of Medical Sciences (RUMS) faculty members. Materials and Methods: In this cross-...

this study was intended to analyze the listening tapescripts of the elementary and pre-intermediate levels of total english textbooks from the pragmatic dimension of language functions and speech acts in order to see whether the listening tasks are pragmatically informative or not. for this purpose, 8 conversations from the two books were selected randomly, and then, the two pragmatic models of...

abstract: one of the most visited & important spaces in different countries by tourist are urban areas. the old tehran which major part is located in district 12 is historical showcase of the capital, but, its hiidden cultural attraction is not used as it should be. this thesis occasionally engage in studying the efficacy of correct installation of travel guide boards in welfare & easily acc...

Objective: This study aimed to investigate the role of family communication patterns and attachment styles in predicting drug abuse among young people. Method: A descriptive/ correlational research method was used for the conduct of this study. The statistical population of this research included all students of University of Mohaghegh Ardabili in academic year 2016-17. From among this populati...

The purpose of this study was to investigate the role of family communication patterns, motivational structure and psychological flexibility in predicting the emotional divorce of couples. Descriptive-correlational research Method and statistical society of all couples in Ardabil city were 75000 people, of whom 400 were selected by available sampling method. Then they responded to Gatman's emot...