Solidarity tourism provides tourists with the opportunity to help others who are suffering during crisis by offering shared resources and a sense of community. Although solidarity in times promises attention tourists' desires wellbeing, there is limited evidence this. This paper aims understand how occurs applying value co-creation. A total 21,719 traveller posts were thematically analysed reve...

In this manuscript, the authors aim to explore firstly association between entrepreneurial mindset and co-creation experience, secondly experience intentions, thirdly intentions within sustainability context. paper, present results of pilot study. Primary data were collected from 500 university students China, Georgia, Poland, Romania, Sri Lanka by using a convenient sampling technique, literat...

Purpose – This paper seeks to further our understanding of brand communities, and their role in brand co-creation, through empirical and theoretical contributions derived from researching the marketing dynamics operating within a successful but atypical form of brand community, Fairtrade Towns. Design/methodology/approach – The paper reflects a pragmatic application of Grounded Theory that capt...

The current study aims to develop a conceptual model for the measurement of value co-creation in line with S-D logic assumptions, in an effort to fill two gaps in literature, emerged from a brief review about the controversial issue of customer value co-creation operationalization. The first lack is connected to the inadequate classification of the construct, especially regarding the identifica...

Purpose of the paper and literature addressed: Collaborative processes play an important role in the business marketing literature, as close interaction between buyers and sellers is a key to understanding inter-organizational exchanges. The recently emerged Service-Dominant logic also emphasises the importance of interaction and relationships in all exchange. Compared with the IMP discourse, t...

Higher Education Institutions (HEIs) can be described as a container that encompasses strong knowledgeable minds and experienced individuals. It is one of the service sectors comprised of a huge number of individuals who are attached for life with Higher Education Institutions and possess resources of knowledge, experience and competency. These valuable resources are considered to be sources of...

Service systems can be regarded as the arrangement of resources that are linked to other systems based on value propositions. Value co-creation in service systems is very important for enterprises to get competitive advantage and customer satisfaction. This research attempts to theoretically model value co-creation in service systems based on the concept of service-dominant logic and resourceba...

The purpose of this paper is to make a contribution to a theory of value co-creation by integrating a case observation and conceptual insights from literature that are concerned with cocreation phenomena. A value creation taxonomy is introduced as a reference model which is used to describe an ongoing paradigm shift from traditional industrial production towards Bottom-up economics. On this bas...

In order to further develop the logic of service, value creation, value co-creation and value have to be formally and rigorously defined, so that the nature, content and locus of value and the roles of service providers and customers in value creation can be unambiguously assessed. In the present article, following the underpinning logic of value-in-use, it is demonstrated that in order to achi...