The purpose of this article is to present the link among resource based theory, marketing strategy, and firms’ performance in order to propose integrative framework showing how the three constructs are linked. It is organized based on a review of academic literature on resource based theory and marketing strategy chronicled in major marketing journals up to December 2015. Besides, the paper ref...

n-(diphenylphosphino)triethyl- and tributylammonium salts are introduced as easily prepared, cheap and stable ionic liquids that act as the condensing agent and media for the efficient esterification of acids with alcohols and phenols. this class of ionic liquids is immiscible with the ester products and thus allows simple and easy separation of the desired products from the reaction mixture.

This paper studies a class of multi-self decision-making models proposed in economics, psychology, and marketing. In this class, choices arise from the set-dependent aggregation of a collection of utility functions, where the aggregation procedure satisfies some simple properties. We propose a method for characterizing the extent of irrationality in a choice behavior, and use this measure to pr...

Marketing decision-making in SMEs tends to be simplistic, haphazard, unstructured, intuitive, unplanned, and with a short-tem1 focus. Moreover, decision-making in the small fiffi1 is strongly influenced and characterised by the inherent competencies of the ownermanager. Thus, an identification of these competencies are crucial in any study of SME marketing decision making, given the dominant ro...

Firms that introduce new products often conduct market research to reduce the substantial uncertainty in demand. When a fixed budget is assigned to marketing-oriented activity, investments in market research must be balanced against other advertising expenses. We characterize a firm's optimal marketing and production decisions for a new product. The larger a firm's production cost, the higher i...

Social networks have become an additional marketing channel that could be integrated with the traditional ones, such as news and television media, as well as online channels. User participation as a main feature of the social networks imposes challenges to the traditional one-way marketing, resulting in companies experimenting with many different approaches, thus shaping a successful social med...