Abstract This article does partly extend Duckworth’s achievement model and the significance of beauty, which appears to be linked celebrity achievement. It presents a revised version grit with an added attractiveness feature, labelled CAM (Celebrity Achievement Model), may useful when measuring, predicting, or explaining achievement, including both ‘macro-celebrities’ ‘micro-celebrities’. Then,...

A number of previous writings on celebrity have suggested that it is a qualitatively different phenomenon from previous kinds of status systems. Hence, theoretical arguments that have been used to explain more traditional status systems are seen as inadequate to explain and understand the behaviors that are associated with celebrities. This article argues that the differences in traditional and...

Contemporarily, internet celebrity has become one of the hottest social phenomena. This paper discusses impact Internet Celebrity marketing on trending industry in today's era rapid development and popularity short videos. The is reflected by introduction Douyin Xiaohongshu platforms, demonstrated stage COVID-19 economy. Ultimately, can learn that economy a boosting effect trendy market. Accord...

In recent years, microblogging has emerged as a disruptive new force in social networking. Unlike the bi-directional relationships on traditional SNS sites (such as Facebook), connections on most microblogging platforms (such as Twitter) is one-directional, by which users choose others to “follow” and each user has her own group of “followers”. Such asymmetric relationships are particularly ubi...

In the present era of information explosion and media influence, these advertisements play a major role in changing the settled perception or thinking, which is otherwise called attitude, of the consumer and also the consumption pattern of the society in general. Across the world, celebrities have been used for a wide variety of brands. The crescendo of celebrities endorsing brands has been ste...

There have been concerns among Jamaican scholars that students‟ role models (RMs) contribute to gender differences in academic functioning in Jamaica. The current study empirically investigated gender differences in the RMs of 269 fifth form traditional high school students in Jamaica and relations between RM choice and academic attitudes, goals and achievement. Using mixed qualitative/quantita...