Customer loyalty is a component with considerable focus on by relationship-oriented marketing. Firm brand is one of the factors that play significant role in creating brand loyalty. Therefore in this research, we studied brand effect on customer loyalty. Also in this research, we examined customer satisfaction, loyalty, perceived quality and brand equity (brand value) in relation to customer lo...

Customer satisfaction is one of the key factors in modern marketing and customers’ behavior analysis. Banking industry is one of the numerous services in which the customer satisfaction has had an ever increasing importance in the corresponding research areas. The problem here is the complexity of dealing with customer satisfaction due to superabundant factors engaged in it. In this paper the a...

Objective Most of the experts in marketing consider the market (store) environment as an effective factor to attract customers which is used as a strategy to create a pleasant purchasing experience for the customers and influence the consumers’ behavior. Nowadays, hypermarkets pay more attention to the custormers’ comfort while purchasing and try to use a variety of strategies, nice background ...

Internet now a days are growing tremendously in all the sectors. This era has been taken over by digitalization, where marketers moving towards digital marketing, which markets products and services through use of technologies there gaining reviews converting them into retained customers. The customers tested with levels satisfaction digitalization is measured. study done to find out reasons be...

Title of Document: DETERMINANTS OF CUSTOMER PARTNERING BEHAVIOR IN LOGISTICS OUTSOURCING RELATIONSHIPS: A RELATIONSHIP MARKETING PERSPECTIVE Adriana Rossiter Hofer, PhD, 2007 Directed By: Professor Martin E. Dresner Department of Logistics, Business, and Public Policy Developing close relationships with third-party logistics providers (3PLs) has been acknowledged in the literature as a benefici...

On the car market, competition has increased significantly during the last decades (see e.g. Scherer, 1996). Many big car markets in e.g. Western Europe and America have stagnated, thus causing overproduction (Affärsvärlden, 1997). As markets mature and competition intensifies, the focus of marketing strategy shifts progressively from acquiring new customers to retaining current ones (Reicheld ...

E-banking (electronic banking) is the modified business banking toward E-business (electronic business) banking that actually uses the electronic communication channels such as internet, phones, cell phones and the like. By using this method, the demands of customers such as time independent and high flexible actions are satisfied. In this process, marketing is so important because guiding cust...

The aim of this study was to provide a model of the enterprise market capabilities with an emphasis on organizational innovation and entrepreneurship. This is a mixed (combining qualitative-quantitative) research in terms of methodology. As well as, because this study intends to design the model, it is an exploratory research. An In-depth interview (12 experts) in the qualitative section and a ...

Nowadays, marketing serves the purpose of maximizing customer lifetime value (CLV) and customer equity, which is the sum of the lifetime values of the company’s customers. But, CLV calculation encounters some difficulties which limit the usage of this technique. Nonetheless, companies looking for methods to know how to calculate their customers’ CLV. In this paper, fuzzy classification rules we...