Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing such as age, gender, interests, spending habits, and so on. One of the easiest definitions is "a group of customers with shared needs". From this definition, it's clear what we need to identify customers with shared needs. The customer segmentation...

This study investigated the failure beliefs among Japanese junior high school students using belief scale developed by Nishimura et al. Cluster analysis was performed categorizing 280 into four distinctive clusters: “high fearfulness group” with toward failure, “failure amicable low towards and utilization-possibility of “average that showed consistently average scores over two subscales, indif...

Aspect extraction is a central problem in sentiment analysis. Current methods either extract aspects without categorizing them, or extract and categorize them using unsupervised topic modeling. By categorizing, we mean the synonymous aspects should be clustered into the same category. In this paper, we solve the problem in a different setting where the user provides some seed words for a few as...

in today's competitiveenvironment, customers are the most important asset to any company. therefore,in order to retain customers, it is essential to understandtheirbehaviour for developing effective strategies. one of the most commonmethods for customer analysis is market segmentation that helps companies todevelop marketing technique by dividing market into several smaller homogeneousgrou...

becoming one the important features of our lives, e-banking has brought us a more convenient and fast way to accomplish financial activities. despite its growing role, it is considered a challenge for some individuals who prefer to still use traditional banking system. in order to obtain a better understanding of those customers, in the current study, two personality dimensions and four demogra...

Since more and more customers get interested in ecommerce, marketing strategy on the virtual community becomes a major issue. It is important to help companies to determine which potential customers to market to. In this paper, we study the trust relationships between customers on the virtual community and detect influential target groups of interest. We analyze Epinions, a large and popular on...

People use facial features (e.g., face shape, skin color, eye structure) both in isolation and in combination to identify others as members of a variety of social categories. For some categories (e.g., age, race, and sex), the markers are obvious and people categorize their members almost perfectly. For others, however (e.g., political affiliation, religious following, and sexual orientation), ...