AbstractThe result of this study have two objectives, namely : 1) Knowing the influence brand personality on Acer laptop customer loyalty economic education students FKIP TanjungpuraUniversity, 2) indicators that most On Economic Education Tanjungpura University. The results showed 1)there was an Based simple regression test, it shows variable X Y is positive. proportion level 8,1% with a posit...

When promoting tourism in a locality, it is advisable to previously create brand‑personality. This research focuses on Ambato order find brand with which transmit an image that allows promote itself. A questionnaire was provided more than 300 people out their beliefs and knowledge about the city of Ambato. The objective basic components brand. results describe various elements identify city. Di...

Past research has suggested that developing CSR linked brands is a complex activity that needs to consider the social issues being addressed as well as multiple facets of organisational activities. This paper proposes that organisational activities need to be considered at four different levels – corporate brand, product/line brands, location/functional activities and supply chain issues. The f...

Andreas Herrmann ([email protected]) is Professor and Director at the Institute for Media and Communications Management of the University St Gallen. At the MCM, he focuses on the design of media and product management. He has published widely about branding, pricing and marketing research. Eric J. Johnson ([email protected]) is Norman Eig Professor of Business at Columbia Business Schoo...