Educational progress is produced by a strategic and quality process. To produce educational progress, the concept of management needed with Positioning-Differentiation-Brand strategy. This study aims to formulate theoretical model: 1) positioning strategy developed SMK Muhammadiyah 7 Gondanglegi improve school competitiveness 2) differentiation so as strengthen attractiveness new students 3) br...

the current study aims to investigate the factors affecting  development of the services brand identity in insurance industrial. therefore, considering the importance of brand identity, and in order to succeed in today's competitive market, in this paper, the relevant literature in the field of brand identity development is reviewed to investigate the effect of its dimension on development...

brand creates value for both customer and organization, but the main source of this value, is located in actual and potential customers’ mind. it is obvious that mentality creation cannot be controlled directly. this article aimed to illustrate the importance of branding in banks of iran and demonstrate the relation between images created from marketing activities and customers’ mentality, rela...

The present study investigates that brand concept as an effective brand strategy substantially influences brand relationship from the perspective of fitness product brand. A survey of fitness exercise participants was conducted. For study purpose, a sample of 440 fitness exercise participants was taken from sports centers and fitness clubs in Taipei City. The study finds that brand concept has ...

a r t i c l e i n f o Keywords: Customer–brand identification Company identity Brand identity Social identity Brand loyalty This paper proposes a social identity perspective of customer–brand relationship and integrates brand identity and identification with value, trust and satisfaction in predicting brand loyalty. Two studies' empirical results support this path to brand loyalty framework. Th...

Social media influencers (SMIs) have become an effective channel for reaching targeted customers. The present study explores the influence process of advertising recognition on consumer responses in SMI marketing context. authors examined Instagram post featuring endorsement a brand and created experimental design with four conditions related to parasocial relationship. Findings from partial le...

Public welfare marketing is an effective method for brands to improve their reputation and credibility. With the development of Internet social platforms, public needs new strategies better play its role. This article summarizes brand in context media by analyzing projects Perleya since 2021. Research has found that target audience, increase user engagement, endow with a certain image spirit me...

The purpose of this research is to investigate how brands as signals affect brand attributes/benefits and choices for search credence goods. empirical model approximates the relationship between credibility (BR) consumers’ purchase intention (BCP), which mediated by four selected constructs: perceived quality (PQ), information cost saved (ICS), lower risk (LPR) relative price (RP). This study e...

Background. Sports brand love refers to the degree of passionate emotional attachment consumers feel towards a sports team. Brand able to be more competitive by establishing the strong brand love of the customers as well as brand identity and brand trust. Objectives. The purpose of this research is to present a model of the role of brand trust on brand identity through the mediating role of br...