This paper conducts a content analysis of a total of 480 advertisements from three popular Chinese women’s magazines—Rayli, Fashion Cosmo, and Bazaar—to assess the Consumer Cultural Positioning (CCP) of the ads. The results show that Global CCP is more commonly utilized for brand positioning strategies than Foreign CCP or Local CCP. Five elements of the advertisements—the language used for bran...

At present, most developed economies have open capital accounts coupled with liberalised domestic financial sectors. Following the trend, developing and transition economies have opened up mostly between the late 1980s and the mid-1990s. The Economist recently carried an article proclaiming that emerging economies are driving global growth and making a big impact on developed countries as these...

The Grand Bazaar was constructed, there have been significant changes in shopping practices. Particularly the spread of Global trade boosted opening new centres, high-street department stores and malls. Despite all these habits, still continues to be an actively used area; it has never lost its customer interest socially vivid atmosphere. This research explores reasons why not social dynamism o...

the form and morphology criteria are among  effective components in enhancement and improvement of urban environments and one of the features of successful urban spaces, is the way these criteria are arranged alongside each other especially at the visual landscape of an entrance space, because entrance of every place is the first and most important communication ring between the person and the ...

Power dynamics in local governance have profound implications for the outcomes of processes political decentralisation within developing countries. Attempts to improve participation and service delivery through strengthened regional been frustrated by inability understand transform relationship between power formal informal institutions. Through a theoretically informed empirical study institut...

When Miss Harriette Chick and Miss Margaret Hume published their paper on " The Distribution among Foodstuffs of the Substances required for the Prevention of Beriberi and Scurvy," in the Transactions of the Royal Society of Tropical Medicine and Hygiene, 1917, they ascribed to Furst the credit of first advocating the use of germinated pulse as a food for the prevention of deficiency disease. I...