This article assumes that brands should be managed as valuable, long-term corporate assets. It is proposed that for a true brand asset mindset to be achieved, the relationship between brand loyalty and brand value needs to be recognised within the management accounting system. It is also suggested that strategic brand management is achieved by having a multi-disciplinary focus, which is facilit...

IS post-adoption behavior has received significant attention in prior studies. Evidence suggests that a set of factors entice individuals’ continuance usage toward an information technology product. However traditional models of IT continuance usage generally do not account for product-level factors (e.g. brand influence) and mainly focus on predicting technology-level behavioral intention, and...

This research aims to determine how social media marketing affects consumer purchase intent in Australia's retail industry. The study's main goal is see if impacts customer and brand equity as a moderator between dependent independent variables. data comes from Austria's sector based on five cities: Sydney, Perth, Melbourne, Brisbane, Adelaide. By utilizing channels the implementation of survey...

As the Indonesian government promotes cashless transactions, more and efforts are put to make people adopt keep using electronic money, including mobile payment (m-payment). The research focuses on investigating factors that influence people’s intention m-payment two robust theories in continuance intention: Technology of Acceptance Model (TAM) Expectation Confirmation (ECM). Despite robustness...

This literature survey article discusses the impact of brand image and advertising on purchase intent decision making with aim generating research hypotheses about effects between variables that can be used in further research. The method writing this review is a library derived from online media such as Google Scholar, Mendeley, other media. results search are: 1) Brand influences intention. 2...

Tourism has been negatively impacted by the global COVID-19 pandemic, making it even more important for tourist destinations to focus on their brand equity from perspective of customers—visitors. The aim this paper is therefore verify and modify model customer-based a tourism destination (CBBETD) its attributes Croatia Czech tourists, among whom primary research was conducted using CAWI method ...

Considering the increase of the store brand’s market share globally, the present study addresses the following question: “Does the consumer product perceived quality influence store brands’ proneness?”; or in other words “Does product perceived quality influence store brands’ purchase intention?”, since perceived quality is a customer-based undertaken variable. The present study proposes and em...