E-advertising is an increasingly profitable industry that continues to grow rapidly year upon year. Correspondingly, the number of people accessing the internet each year continues to rise. However, users respond negatively towards web based advertising campaigns; a prior study suggests that businesses should consider personalized web based advertisements as key to maximising the effectiveness ...

Tablet PCs, iPads and mobile phones all include facilities to browse the mobile Internet. The costs of mobile Internet access may become extraordinary, however, when the data limit is exceeded or when the user is roaming abroad without a roaming data plan. Since users may see advertisements as unwanted tra c, they can be confronted with a bill of which a significant part is caused by data they ...

Constraints that limit accurate targeting of advertising in traditional media may not hold in cyberspace. This paper presents a model for effectively and efficiently targeting hypermedia-based banner advertisements in an online information service. The model takes advantage of information technology to micro-target banner advertisements based on individual characteristics of users. A simple ver...

In this paper, we study optimal contract problems for online display advertisements with pay-per-view pricing scheme. We first provide and analyze a single contract model, which is shown to be equivalent to the newsvendor problem. We then consider a stochastic optimization problem with two different advertisements and show that a contract to display both of them is not optimal. However, we show...

E-advertising adaptation plays a main role in delivering personalised advertisements to internet users. In this time of the Internet revolution, many websites need to use the adaptation process to adapt their advertisements. This paper focuses on a lightweight delivery model, easy to integrate into wide range of existing websites. This model includes three engines, in order to deliver personlis...

A large number of research found that multitasking behavior can impair people's explicit memory performance. Television advertisements thus are increasingly being regarded as a waste of money in the era of media when people are used to multitasking to avoid TV advertisements. However, recent studies indicated that the dissociation in attentional resources does not always lead to impairment in i...

A number of researchers have studied the effects of program environment on felt mood and, subsequently, on television advertisement effectiveness. This study focusses on commercial breaks placement, showing that it can influence a viewer’s felt mood that will, in turn, affect his reactions to an advertisement.

The objective of present research paper is to highlight the importance of measuring advertisement effectiveness in print media and to develop a conceptual model for advertisement effectiveness. The developed model is based on dimensions on which advertisement effectiveness depends and on the dimensions which are used to measure the effectiveness. An in-depth and extensive literature review is c...

-An advertising agency believes that annoying advertisements will be more effective than more pleasant ones due to their stronger impact. To test their theory, the agency persuades their client to experiment by using annoying ads in several randomly selected cities and more pleasant ads in others. The agency then compared the product sales in the two sets of cities to see if the annoying advert...