Social marketing as a concept was developed in the 1970s to help improve overall society and bring about positive social changes. The of first presented by Zaltman, Kotler, Kaufman, their 1972 book, Creating Change. This paper addresses role with specific examples how associated educational research can be applied school libraries. is based on general principles strategies aimed at selling prod...

This study aimed to develop effectiveness indicators for social marketing communication to reduce health-risk behaviors among Thai youth by using the Delphi technique. The Delphi technique is a research approach used to gain consensus through a series of two or more rounds of questionnaire surveys where information and results are fed back to panel members between each round and it has been ext...

In this article, we provide a computational simulation model which offers alternative explanations on viral marketing campaign effectiveness compared to standard aggregate diffusion models by (1) combining individual preference information and heterogeneity among individuals as well as (2) simulating differing degrees of interconnectedness among individuals within social networks. Our model pro...

This paper describes a system for detecting and estimating the properties of multiple travel lanes in an urban road network from calibrated video imagery and laser range data acquired by a moving vehicle. The system operates in real-time in several stages on multiple processors, fusing detected road markings, obstacles, and curbs into a stable non-parametric estimate of nearby travel lanes. The...

In Why Some Ideas Survive and Others Die: Made to Stick, Heath and Heath (2007) identify six key qualities of successful ideas that make them “sticky.” Within their framework, sticky ideas are simple, unexpected, concrete, credible, emotional, and delivered in story form. Although their research is primarily focused on the effectiveness of myths, advertisements, and slogans, these qualities app...