Based on the cognitive psychology of selective attention and priming effect, and visual display effect, this research aims to explore how banner advertisements in the portal sites affect brand communication after end user enter the web. This study uses online SSI Web questionnaire and Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) method. The prime age group selection c...

This paper presents a model based decision support system (DSS) for evaluating performance. Performance evaluation in business is difficult. Multicriteria methods are used for evaluation of performance of public and private organizations. The proposed system is based on financial ratios and some methods such as Analytic Hierarchy Process (AHP), Technique for Order Preference by Similarity to Id...

Multiple attribute decision analysis (MADA) problems in the situation of belief group decision making (BGDM) are a special class of decision problems, where the attribute evaluations of each decision maker (DM) are represented by belief functions. In order to solve these special problems, in this paper, TOPSIS (technique for order preference by similarity to ideal solution) model is extended by...

Abstract The aim of this paper is to investigate the multiple attribute decision making problems with linguistic information, in which the information about attribute weights is incompletely known, and the attribute values take the form of linguistic variables. We develop a new method to solve linguistic MADM with incomplete weight. In order to get the weight vector of the attribute, we establi...

Electronic commerce (EC) development takes place in a complex and dynamic environment that includes high levels of risk and uncertainty. This paper proposes a new method to assess the risks associated with EC development using multi-criteria decision-making techniques A model based on analytic hierarchy process (AHP) and the technique for order of preference by similarity to ideal solution (TOP...

Most decision-making processes are dynamic. Critical decisions require multiple and interrelated time-constrained decisions within strongly uncertain and so complex scenarios. The proposed methodology (mixing Delphi, Fuzzy Cognitive Maps and TOPSIS) and is a step forward with regard to the classic tools used in scenarios-based decision-support. This proposal allows managing uncertainty for impr...

This paper reports the study on the development of a ‘decision support system (DSS)’ software for cotton fibre grading and selection, and its applications in the textile spinning industry. Two multi-criteria decision making approaches, namely ‘analytic hierarchy process (AHP)’ and ‘technique for order preference by similarity to ideal solutions (TOPSIS)’, have been amalgamated in the developed ...

Aiming at solving multi-criteria decision problems in power quality, a new decision-making method based on grey correlation degree and TOPSIS is proposed. On the basis of introducing the concept of grey correlation degree into traditional TOPSIS, a new relative similarity degree is established to decide power quality by combining Euclidean distance with grey correlation degree. Error originated...