The development of communication technology affects the way people communicate and, in turn, marketing communications. Old strategies evolve and adapt to new media technologies. Word mouth is one that has developed. This strategy was previously carried out directly by two or more people. However, now it can be done online called electronic word mouth. difference between use internet media. anyo...

The automotive industry evaluates various success factors to achieve competitive advantage in selling products. Existing studies have predicted the of newly launched automobiles based on an economic perspective. However, such as dynamic changes consumer preferences and emergence numerous automobile brands pose difficulty understanding product quality. This study proposes a method market using t...

This study aims to determine the effect of Word Of Mouth and Servicescape on purchasing decisions at dr. Maharani Kupang Skin Care. The independent variables in this are Servicescape, while dependent variable is Purchasing Decisions. number samples were 80 respondents, namely all active customers Care Kupang. Samples obtained by using accidental sampling technique. data analysis technique Descr...