The purpose of this study was to examine the effect brand image, utilitarian value, electronic word mouth, and service quality on purchase intention. Purposive sampling used in select Miniso Ambarukmo Plaza Yogyakarta customers as population interest. Data for all PlazaYogyakarta is collected through a survey. Use Likert scale from 1 (strongly disagree) 5 agree) collect feedback using Google Fo...

Abstract Prices are among the most frequently discussed topics in consumer research. Although word-of-mouth is known to be highly influential and it considered of growing importance, previous research has largely neglected price-related word-of-mouth, especially a cross-cultural context. The present study fills this gap by analyzing effects valence, price changes communicated market mavenism na...

This research was conducted aiming to analyze whether there is influence of word mouth on product purchasing decisions for Angkringan Cahsaiki Bekasi consumers. Where the independent variable, namely Word Of Mouth (X), affects Purchase Decision (Y) as dependent variable. The population in this study were consumers with a sample 140 respondents through distribution questionnaires filled by respo...

Although numerous studies explore word of mouth (WOM), the lack or paucity review papers concerning characteristics, antecedents, and consequences WOM gives rise to a fragmented comprehension word-of-mouth communication. Therefore, this not only aims consolidate where previous current stand on WOM, but it also highlight is heading. Based concept-driven methodology, paper conducts concise synthe...

This study aims to determine how much influence WOM and E-WOM have on the decision visit Ampera 2 Tak Restaurant Bintaro Branch. type of research is descriptive with a quantitative approach multiple regression analysis methods. Data collection techniques by distributing questionnaires. The population in this were all consumers who visited Veteran Restaurant. At same time, sample amounted 100 re...

leprosy is an ancient disease, known from south asia since at least 2000 bce. while there is no physical evidence of this disease in the region before about 50 ce, five different words are translated as “leprosy” in mesopotamian texts and some of them occur frequently. based on the texts, one word (garāṣu) is rarely used and there is evidence that the other four words relate to diseases that we...

Because of its great impact on the consumer’s behavior, electronic Word Of Mouth (eWOM) has become an important concept for the researchers and during the last decade, a great deal of attention was paid to the concept of eWOM. However, despite the growing number of studies on the subject, related literature remains fragmented, possibly affecting the long term development of the eWOM research. F...

Word-of-mouth (WOM) has been recognized as one of the most influential resources of information transmission. However, conventional WOM communication is only effective within limited social contact boundaries. The advances of information technology and the emergence of online social network sites have changed the way information is transmitted and have transcended the traditional limitations of...

One of the most affected industries due to COVID-19 has been full-service restaurants since several governments worldwide decided close them temporarily as a measure stop spreading virus. As re-opening happens, priority on factors for these restaurants’ customers recommend others or Word-of-Mouth (WOM) seems have changed, especially if analyzed according demographics groups. This article shows ...