Research on the adoption of mobile services in everyday life contexts have shown how important entertainment and self -expressiveness are to the users’ adoption of these services. However, as illustrated by the variables of the much applied TAM model, utilitarian motivations are still focused in ICT-adoption research. Mobile parking services may be used as a “crucial test” of the importance of ...

Databases use and design has utilitarian and pedagogical educational interest. The utilitarian interest for database design education is determined by their economic impact. Databases pedagogical interest rises from their view as models and the possibility to use them for the design of general knowledge learning activities. The utilitarian and learning advantages rationalize the database design...

Kidney exchange provides a life-saving alternative to long waiting lists for patients in need of a new kidney. Fielded exchanges typically match under utilitarian or near-utilitarian rules; this approach marginalizes certain classes of patients. In this paper, we focus on improving access to kidneys for highly-sensitized, or hard-tomatch, patients. Toward this end, we formally adapt a recently ...

While there is much evidence for the influence of automatic emotional responses on moral judgment, the roles of reflection and reasoning remain uncertain. In Experiment 1, we induced subjects to be more reflective by completing the Cognitive Reflection Test (CRT) prior to responding to moral dilemmas. This manipulation increased utilitarian responding, as individuals who reflected more on the C...

Market efficiency is at the center of the battle of standard finance versus behavioral finance versus investment professionals. But the battle is not joined because the term “market efficiency” has two meanings. One meaning is that investors cannot systematically beat the market. The other is that security prices are rational. Rational prices reflect only utilitarian characteristics, such as ri...

Customer self-service technologies (SST) have been gaining increasing economic importance given their proliferation in the customer service industry. Self-service kiosks have gradually been replacing traditional service employees and their progress is expected to continue. The growing relevance of SST results in the need for companies to understand why customers are willing to use SST and which...

Arrow’s Independence of Irrelevant Alternatives (IIA) has been under criticism for decades for not taking account of preference intensities. Computer-simulation results by Aki Lehtinen concerning strategic voting under various voting rules show that this intensity argument does not need to rest on mere intuition. Voters may express intensities by voting strategically, and that this has bene...c...

Greene (2013) claims automatic (intuitive) processing gives rise to deontological moral judgments while controlled (reflective) processing leads to Utilitarian ones. This claim is supported by an empirical demonstration that, in some cases, a measure of cognitive reflection is correlated with Utilitarian responding to moral dilemmas (Paxton et al., 2013). These authors note there may be a rever...

Among the large number of studies on adoption of mobile commerce, the major research perspective is the utilitarian factors. In this study, we interpreted consumers’ consumption experience of handphones from an experiential view of the intervening response system which focuses on hedonic factors of customers. We studied the following research questions. First, whether hedonic factors (e.g. subj...

Intertemporal decisions often involve tradeoffs between certain costs and the timing of consumption or ownership. We argue and empirically demonstrate that, ceteris paribus, consumers are more impatient for hedonic (or luxury) goods than utilitarian (or necessity) goods. However, when making actual purchase decisions involving cost-timing tradeoffs, the effect is reversed and consumers are more...