abstract this paper discusses several commonly used models for strategic marketing¹ including market environmental analysis methods (i.e. swot and pest analysis) and strategic marketing tools and techniques (i.e. boston matrix and shell directional policy matrix)and shows how these models may help a firm to achieve its strategic goals. at first, the main reason for doing this research is de...

this studyinvestigated therelations between examinees’ academic knowledge and theirperformanceonreading section of ielts and toefl (ibt) through using generalizabilitytheory. g-theory was utilized to investigate the effects of subtest, test items, participants and academic background on the reliability of ielts and toefl (ibt) score. tosamplethe subjectsofthissurvey,a placement testwasadministe...

the present study reports an analysis of response articles in four different disciplines in the social sciences, i.e., linguistics, english for specific purposes (esp), accounting, and psychology. the study has three phases: micro analysis, macro analysis, and e-mail interview. the results of the micro analysis indicate that a three-level linguistic pattern is used by the writers in order to cr...

abstract this study examines the effect of teaching lexical inferencing strategies on developing reading comprehension skill of iranian advanced efl learners. participants were female students of meraj and shokouh institudes of garmsar a quasi-experimental design using two intact advanced classes of efl students at meraj and shokouh institutes. as the first step, a general toefl proficiency te...

Financial stability is amongst the issues that have been increasingly considered over the past two decades. Today, money and capital markets play a substantial role in the development of societies, but at the same time, this development will be problematic if it is not accompanied by a program, control, and supervision. The main reason is that, due to the correlation between the real and financ...