While branding appears to be an effective health prevention strategy, it is less clear how successful brands have protective effects. To better understand the role of branding in health prevention and promotion, it is necessary to examine how the persuasive mechanisms of branding function in health campaigns (e.g., modeling socially desirable behaviors). Using cross-sectional data (n = 709), th...

Brand identity is relevant not just for companies, but also for individuals. Some advocate complex strategies for personal brand creation, but we assert that social network interactions in Facebook, LinkedIn and Twitter implicitly define a personal brand. We posit that the chain of people and entities with whom the individual interacts both explicitly and implicitly as well as the topics of tho...

The Ministry of Sound, which started life as a London club less than ten years ago, by 2002 had the largest global dance record label and the most popular music website in the world, and published the UK's fastest growing music magazine, Ministry. It now promotes club events around the globe and broadcasts its radio show on 50 stations in 32 countries, thus becoming the world's most famous danc...

Many not-for-profits do not view their organization as a brand. After all, the reason for being lies in the purpose. Branding is something corporate businesses do to justify their existence. But what is an organization's purpose? And what if everyone in the organization does not agree on that purpose over time or across departments? How can an organization formalize a strategy if it isn't sure ...

The author presents a review of the history of traceability as applied to live animals and animal products from antiquity to the 19th Century. The evidence shows that livestock farmers, owners, and those in charge of animal production and health were concerned with traceability from a very early stage. With regard to live animals, individual identification by means of body markings has been pra...

The proliferation of co-branding in consumer markets has been given considerable attention in the literature, yet attention to the practice in business-to-business markets has been limited, despite the growing attention to the role of relationships in the B2B arena. In an examination of cobranding in the industrial sector, this paper discusses the use of ingredient co-branding and uses an econo...

This research paper identifies the functions and processes of branding in relation to the pharmaceutical industry with a comparison to the Fast Moving Consumer Goods (FMCG) industry; using previous research demonstrating elements of branding being introduced in greater depth to the pharmaceutical industry; with the goal of adding measurability to ensure successful transition. The study consider...