In this paper I study the behavior of free-good producers (TV broadcasters) on a market where every consumer (TV viewer) perpetually makes a decision whether to consume and which product (TV channel) to consume contingent on the attractiveness of the currently consumed product. Every producer optimally allocates a time period where a product with higher attractiveness (TV program) is replaced b...

Spain had been one of the worst affected countries during first wave coronavirus pandemic, and by mid-March it enforced strictest lockdowns in Europe. As ethnographers, we have to deal with unexpected (Canals, 2020) cultural narratives embedded widely broadcast audiovisual productions can be a key source for analysing social discourses prevalent images exceptional periods. Of these productions,...

We estimate the distribution of television advertising elasticities and return on investment (ROI) for a large number products in many categories. Our results reveal substantially smaller compared to documented literature, as well sizable percentage statistically insignificant or negative estimates. The are robust functional form assumptions not driven by insufficient statistical power measurem...

Although information technology has transformed advertising dramatically in the past few years, the greatest changes may lie in the future. Researchers in Pervasive and Ubiquitous Computing have spent the last few years prototyping and studying context-aware systems. These systems use sensors on mobile phones and in the infrastructure to build digital models of the world. This technology has no...

In the context of global English, children are an interesting target group both from a marketing and linguistic perspective, yet use English in advertising for has so far received little research attention. Investigating corpus 3566 free morphemes (smallest independent elements) 98 TV product advertisements aimed at Dutch-speaking Flanders, Belgium, this study addresses methodological question ...