نتایج جستجو برای: transactional marketing

تعداد نتایج: 59439  

2002
Gediminas Adomavicius Alexander Tuzhilin

In many e-commerce applications, ranging from dynamic Web content presentation, to personalized ad targeting, to individual recommendations to the customers, it is important to build personalized profiles of individual users from their transactional histories. These profiles constitute models of individual user behavior and can be specified with sets of rules learned from user transactional his...

2009
Mahdi Shafiei Hugh Chipman

Transactional network data arise in many fields. Although social network models have been applied to transactional data, these models typically assume binary relations between pairs of nodes. We develop a latent mixed membership model capable of modelling richer forms of transactional data. Estimation and inference are accomplished via a variational EM algorithm. Simulations indicate that the l...

2008
Blair C. Shick

The American consumer -the average depositor/borrower -is probably the most essential person to effective implementation of an electronic funds system. Yet, of the amazing quantity of literature published on EFTS in the last few years, virtually no attention has been paid to the consumer except as an abstract target of marketing studies. There are, however, serious problems in EFTS for the cons...

2010
Joyce Wamoyi Daniel Wight Mary Plummer Gerry Hilary Mshana David Ross

BACKGROUND Material exchange for sex (transactional sex) may be important to sexual relationships and health in certain cultures, yet the motivations for transactional sex, its scale and consequences are still little understood. The aim of this paper is to examine young women's motivations to exchange sex for gifts or money, the way in which they negotiate transactional sex throughout their rel...

Moosavi Raad, Seyyedeh Tahereh, Poursoltani zarandi, Hossein, Vaghefi, Raheleh, Zareiyan, Hossein,

The purpose of this study was to investigate Creative Leadership Styles Chiefs Sport Committees in Qom Province with Caution to their Leadership styles (Transformational, Transactional and People oriented). Between 35 sport committees, 33 assistant managers and committee managers sport committees (n=63) completed the two questionnaire of individual characteristics and Creative leadership questi...

Journal: :IEEE Data Eng. Bull. 2013
Juchang Lee Michael Muehle Norman May Franz Färber Vishal Sikka Hasso Plattner Jens Krüger Martin Grund

Modern enterprise applications are currently undergoing a complete paradigm shift away from traditional transactional processing to combined analytical and transactional processing. This challenge of combining two opposing query types in a single database management system results in additional requirements for transaction management as well. In this paper, we discuss our approach to achieve hi...

ژورنال: پژوهش در پزشکی 2013
جانبازی, شهریار, روشندل اربطانی, طاهر, ملک پور, مجید,

Abstract Background: Transcendental leadership is a success secret of organizations in performance of the assigned tasks. What leadership style is dominant in multitasking organizations and what leadership style is ideal for increase level of excellence and how and to what extent the mentioned organizations transcend have been less studied. This research was conducted in 2012-2013 considering i...

Abdolla Shafiabadi, Ghorban Ali Yahyaee, Rahmatollah Nooranipoor, Valiollah Farzad,

Background & Aims of the Study: Family functioning is among the most important factors ensuring the mental health of family members. Disorder or disturbance in family functioning would cause many psychological problems for family members. Current study intended to examine the effectiveness of transactional analysis group counseling on the improvement of couple's family functioning. Materials & ...

Marital burnout and dissatisfaction and reduced intimacy is a serious threat to the survival of the marital relationship. This study aims to investigate the effectiveness of group counseling based on transactional analysis on marital burnout and intimacy. The research method is semi-experimental with pretest-posttest design with control group. The statistical population consisted of all couples...

2006
Mairead Brady Martin R. Fellenz

Information and communication technology (ICT) has been increasingly used by all business functions during the past 50 years. For much of this time marketing practitioners have endeavoured to find the best ways to introduce ICT successfully into their domain, while marketing academics struggled to develop appropriate explanatory and prescriptive frameworks to enable the comprehensive study of t...

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