Many not-for-profits do not view their organization as a brand. After all, the reason for being lies in the purpose. Branding is something corporate businesses do to justify their existence. But what is an organization's purpose? And what if everyone in the organization does not agree on that purpose over time or across departments? How can an organization formalize a strategy if it isn't sure ...

The globalized Indian economy now conforms to WTO’s laws of protection of intellectual property rights, though the economy faces greatly intensified price and non price competition. Patents make imitation and reverse engineering difficult. IPRs are used for protecting, projecting, propagating and positioning of brand image of companies and their products. Branding facilitates the acquiring and ...

According to the matter of knowledge-based businesses development in economic development and job creation of the state, it is so important to identify effective strategies and factors in developing entrepreneurship, supporting commercializing and branding of knowledge-based businesses and the environment in which these businesses fare formed. The purpose of the present research is offering an ...

In recent years, the importance of branding has dramatically increased on the ground that brands have the potential to be a source of long-term competitive advantages for any businesses. Although it seems that brand value, theoretically, has a significant impact on corporate profits, evaluating the brand value's influence level on corporate profits can give clear signals to both managers and in...

Abstract This article investigates the formations of ‘Brand Modi’ and Bollywood’ their strategic overlapping foray into United Arab Emirates, considering it a pivotal moment in contemporary transregional media production. Two branding campaigns form basis my analysis: Indian Prime Minister Narendra Modi’s highly mediatized 2015–2018 U.A.E. visits Shah Rukh Khan’s 2016–2019 ‘#BeMyGuest’ campaign...