The Internet is not only a significant communication medium, it is also largely used as a channel of distribution. In the very beginning of the e-commerce era, most researchers and practitioners forecasted a sharp increase in Internet-based commercial applications, leading to a threat of existing business models. Already in 1980, Rosenberg and Hirschmann argued that in-home shopping could threa...

in recent years, there has been a great concern about strategic supply chain management. the supply chain configuration approach is related to strategic management of material and information flows. most of suggested configurations in the part of strategic direction are based on environmental factors and structure-conduct-performance approach. exploring supply chain configuration with emphasis ...

The transformation of the smartphone into a key integrating factor of the online & offline retailing environment has lead to the development of mobile applications that shape the omniretailing landscape. The present study provides evidence of the mobile retailing apps frequency of use inside physical stores and explores mobile retailing app assisted shoppers’ preferences of in-store omniretaili...