khwaja nasīr al-dīn tūsī is accused, by many, of collaborating with the mongol invaders and legitimizing their domination (power). using the identity theory of manuel castells and discourse theory, the present essay hypothesizes that khwaja nasīr has tried to create iranian identity utilizing the archetypes of iranshahr and has founded a programmed identity that was later followed by other bure...

This investigation postulatesVygotsky’s (1978) concept of zone of proximal development (ZPD) and his related “scaffolding” metaphor as well as Norton’s (2006) principles of sociocultural identity as its theoretical foundation.Thisresearchintends to scrutinizethe socioculturally-oriented mediationalmechanisms utilized in student-student and student-teacher collaborationsin an Iranian EFL writing...

Literature abounds on the subjects of corporate identity and corporate image. Much of this literature has been written at a fairly superficial level by executives of design and marketing communications consultancies (Anspach 1983, Chajet 1984, Couretas 1984, Diefenbach 1986, French 1981, Hamilton 1983, Yarnell 1986). On the other hand, marketing journals and texts mention image regularly, but d...

In this article we draw upon the social theory of Michel Foucault to explore the neglected tension between normalization and differentiation in corporate branding. The mainstream response within the corporate marketing literature to addressing this tension is exemplified by Deephouse who argues for the identification of a ‘strategic balance point’35 which would lead managers to strive for the s...

Illuminating the black box: The role of leaders on organizational outcomes Abstract While managers and researchers have invested considerable effort into understanding what factors affect corporate social responsibility (CSR), less is known about corporate social irresponsibility (CSiR). Drawing on strategic leadership and moral licensing research, we address this gap by considering the relatio...