Correspondingly to overexposure advertising and oversaturation of sales markets, companies are required explore ways protrude. One way enhance differentiate oneself from competitors is sound branding. Part branding refers the sound-symbolic perception certain linguistical features. This article examines relationship between obstruents a perceived harshness. Based on study done by Pathak et al. ...

Although the arbitrariness of language has been considered one of its defining features, studies have demonstrated that certain phonemes tend to be associated with certain kinds of meaning. A well-known example is the Bouba/Kiki effect, in which nonwords like bouba are associated with round shapes while nonwords like kiki are associated with sharp shapes. These sound symbolic associations have ...

All human languages have restrictions on sound sequences, called phonotactic constraints. Knowledge of phonotactic constraints is typically tested using pseudoword rating tasks, e.g., an English speaker might be asked to rate acceptability or wordlikeness of the phonotactically illegal /bnɪk/ and the phonotactically legal /blɪk/. We introduce a new method of testing knowledge of phonotactic con...

This paper provides an overview of the possible function of nonarbitrary mappings between linguistic form and meaning, and presents new empirical evidence showing that shared cross-modal associations may underlie motion sound-symbolism in particular. In terms of function, several lines of empirical and theoretical evidence suggest that non-arbitrary form-meaning connections could have played a ...

Synesthesia is a phenomenon in which an experience in one domain is accompanied by an involuntary secondary experience in another, unrelated domain; in classical synesthesia, these associations are arbitrary and idiosyncratic. Cross-modal correspondences refer to universal associations between seemingly unrelated sensory features, e.g., auditory pitch and visual size. Some argue that these phen...

The article is devoted to the study of brain function, processes in cognition and construction speech activity, language acquisition basis symbolism. This science considers its relationship with human cognition. Speech presented as one main tools for accumulation, systematization, processing use knowledge about world. work historical, scientific methodological analysis cognitive neuro-linguisti...