This paper presents a reflection on the process of doing critical discourse research. Examples from a current project on the discursive construction of ‘older worker’ identity are used to illustrate how major challenges inherent in undertaking discourse research can be addressed. These involved initial justifications of discourse theory as a research framework, research design and the selection...

Throughout human history, food consumption has been deeply tied to cultural groups. Past models of food preference have assumed that social concerns are dissociated from basic appetitive qualities—such as tastiness—in food choice. Providing a counter to this notion, we tested and found support for the novel idea that social identities can shape the evaluation of food pleasantness. Specifically,...

The rising prevalence of Social Networking Sites (SNS) and their usage in multiple contexts poses new privacy challenges and increasingly prompts users to manage their online identity. To address privacy threats stemming from interacting with other users on SNS, effective Social Identity Management (SIdM) is a key requirement. It refers to the deliberate and targeted disclosure of personal attr...

Given the pervasiveness of language in social life and the implications that language use can have for one’s individual and collective identities, attempts were made to explore the theoretical and empirical advantages in connecting social psychological theories of identity and sociolinguistics in order to explore language and identity among second generation British Asians. This paper features ...

the present study was aimed at examining concerns about the social effects of efl learning, a challenging area of research which has not been discussed sufficiently. it tried to investigate the relationship between efl learning and national identity. in addition, attempt was made to find a relationship between language motivation types and national identity. furthermore, the role of two demogra...

The present article is a survey research that intends to explore the social factors affecting social identity. Statistical population consisted of over 551653 youth aged 15-29 living in the city of Esfahan. From among them, 384 persons were selected as sample of the study based on sampling formula using quota sampling method. Research hypotheses were formulated by referring to the theories give...

The Advanced Identity Representation (AIR) Project is a new interdisciplinary approach to the problem of designing identity technologies to enable imaginative selfrepresentations for users by implementing dynamic social identity models grounded in computing and cognitive science. AIR Project research develops models of social computational identity (e.g., characters, avatars, and social network...

Based on the social network perspective and work group perspective, this study brings social interaction tie and membership esteem together as the mediating variables between knowledge contribution and social identity to construct an inductive route model, aiming to understand how social identity and self-identity form based on knowledge contribution behaviors in virtual communities. To assess ...