With businesses seeking to seize the momentum of social media and social networking, technology-enabled social commerce has emerged to combine the power of online social networking with shopping. This study examines an emerging area in E-commerce, i.e., social commerce. Extending the online consumer behavior typology, this study categorizes online consumer behaviors into three types: transactio...

This paper focuses on the cultural effect of gender on the relationship of online word of mouth and trust in e-commerce. To encourage online commerce, many online retailers use online word-of-mouth systems, where consumers can rate products offered for sale. To date, how such ratings affect trust and adoption of e-commerce across genders has been relatively unexplored. We assess whether the eff...

In the last few years, the number of Internet users in Indonesia was growing rapidly as many people started to use e-commerce sites. Utilization of C2C e-commerce in particular has a risk that may reduce people interest in online shopping. Of the many factors that may influence online shopping intention, trust becomes the key. This study built a model to explain the purchase intention in the C2...

In recent years, smart phone market has risen and the demands of mobile applications increase sharply. Daily mobile applications have shown their great potential and influences throughout mobile commerce. Mobile TV app is one of the most popular mobile applications in the entertainment genre. Advances in 4G mobile network make high-quality mobile TV and video streaming apps prospective. With th...

E-commerce is undergoing an evolution through the adoption of Web 2.0 capabilities to enhance customer participation and achieve greater economic value. This new phenomenon is commonly referred to as social commerce, however it has not yet been fully understood. In addition to the lack of a stable and agreed-upon definition, there is little research on social commerce and no significant researc...

This study was driven by three underlying motivations. One of them is the gap between high penetration rate of mobile phone and relatively low adoption rate of m-commerce. The second is to reconcile the inconsistent findings in prior IT adoption research regarding the consistency of the relationship between attitude and intention. Finally, we hope to provide the theoretical underpinning for var...

An extended Unified Theory of Acceptance and Use of Technology (UTAUT) for mobile commerce (m-commerce) was empirically tested using data collected from a web survey distributed to and through the Hong Kong undergraduates and postgraduates. The partial least squares (PLS) technique of the structural equation modeling (SEM) was used to evaluate the causal model and the confirmatory factor analys...

This paper aims at studying the impact of the colors of e-commerce websites on consumer memorization and buying intention. Based on a literature review we wish to introduce the theoretical and methodological bases addressing this issue. A conceptual model is proposed, showing the effects of the color of the e-commerce website and of its components Hue, Brightness and Saturation, on the behavior...

The scope of this research is to develop and test a model for evaluating B2C e-commerce Web sites. Consequently, this study seeks to investigate the relationship between the Web site interface of B2C e-commerce and virtual customer behavior, concentrating on purchasing attitude and intention. The objective of this article is, therefore, to research which features of a virtual store effectively ...

The scope of this research is to develop and test a model for evaluating B2C e-commerce Web sites. Consequently, this study seeks to investigate the relationship between the Web site interface of B2C e-commerce and virtual customer behavior, concentrating on purchasing attitude and intention. The objective of this article is, therefore, to research which features of a virtual store effectively ...