Online travel firms exploit current ICT advances for developing mass customization (MC) capabilities and addressing the needs of the sophisticated travellers. However, studies investigating MC in services and specifically in tourism are limited. By adopting a customer-focused approach, this paper addresses this gap by analysing the following issues: a) the ICT and product dimensions that online...

Customer satisfaction is the most important step in the process of identifying customer expectations. Identify customer expectations ‎without referring to him and get his view, is impossible. In order to identify customer expectations, service suppliers are also using ‎statistical techniques, surveyed their customers. According to the studies, there is no appropriate framework for expectati...

In the current competitive, integrated approach to supply chain management and distribution network design, especially in conditions of uncertainty, in order to ensure timely needs of customers in terms of savings in costs and raise the level of customer service, in recent years. Estimating the stochastic demand for transportation distribution networks is a crucial factor in transport planning ...

The last years have displayed an impressive e-commerce boom. To protect the customer stricter policies have been imposed to e-tailers, most important of which is the return policy. Companies have to deal now with more complicated management of inventories due to uncertainty in the reverse flow of materials. Moreover, returns do not re-enter the supply chain immediately after leaving the custome...

background: despite so many unmet sexual health education (she) needs of adolescents, socio-cultural challenges have caused this issue to be ignored in different scoieties. this study investigated iranian female adolescents’ experiences and perceptions with respect to she that they received at schools , and what they really needed, expected, and preferred. materials and methods: in this qualita...

This multiple-case study focuses on the practices and functions of customer reference marketing, and on the ways through which customer references can be deployed as marketing assets. The research is based on multiple-case-study methodology and the empirical findings were derived from an in-depth analysis of 38 semi-structured personal interviews with managers in four case companies operating i...

in cinema, the relationship between art and society is questioned more than other kinds of art. among all diverse approaches studying cinema, the reflection approach- believing cinema is impressed by the society. this approach is a theoretical framework of this research. the main question is how cinema reflected political demands of iranian society from 1995 to 2006. this period is noticeable c...

With the increasing interest and emphasis on customer demands in new product development, customer requirements elicitation (CRE) and evaluation have secured a crucial position in the early stage of product conceptualization. As such, it is highly desired to have a systematic strategy for soliciting customer requirements effectively, and subsequently, analyzing customer orientations quantitativ...