This paper presents an agent-based model to address the pedestrian route choice problem in shopping malls. Route choice in shopping malls may be defined by a number of causal factors. Shoppers may follow a pre-defined schedule, they may be influenced by other people walking, or may want to get a glimpse of a familiar shopping. The route choice process assumes that the cost of each route can be ...

The progress of information technology and the popularity Internet have led to rapid development network economy, as a new shopping method, online is gradually accepted respected by consumers. With maturity market, concept consumers has also been changing, changing from “panning for cheap” convenience” quality,” paying more attention quality goods services. B2C trusted than C2C in terms reputat...