نتایج جستجو برای: sensory marketing

تعداد نتایج: 144121  

Journal: :IJEBM 2011
Arthur J. Lin Chien-Lung Hsu Tsui-Hsu Tsai

In Taiwan, there is a world-class geological landscape Yehliu Geological Park, which has been noticed in the recent years by the world. It is a shame that the concept of preservation of geological landscapes has never been implemented, allowing tourists to seriously damage natural environments, threatening the image of Taiwan. In order to solve this problem, the government has aggressively deve...

Journal: :Organization Science 2016
Kremena Slavova Andrea Fosfuri Julio O. De Castro

This study investigates the effects of scientists’ inbound mobility on the research performance of incumbent scientists in an academic setting. The theoretical framework integrates insights from learning theory and social comparison theory to suggest two main mechanisms behind these effects, localized learning and social comparison. The authors propose several hypotheses about the conditions th...

2010
Yorghos Apostolopoulos Sevil Sönmez

At a time when tourism is the preeminent global industry, the Mediterranean is one of the most important tourist regions in the world, accounting for approximately a third of total tourism revenues and half of international arrivals. Because the traditional sun, sand, and sea tourist product of the Mediterranean is experiencing a crisis with subsequent market shifts toward other regions and alt...

Journal: :European Journal of Operational Research 2015
Sihan Ding Ger Koole Robert D. van der Mei

In practice, in many call centers customers often perform redials (i.e., reattempt after an abandonment) and reconnects (i.e., reattempt after an answered call). In the literature, call center models usually do not cover these features, while real data analysis and simulation results show ignoring them inevitably leads to inaccurate estimation of the total inbound volume. Therefore, in this pap...

2014
Jim Turnbull

Almost every paper I have ever read on infrastructure finance focuses on the achievement of what market practitioners believe is the Holy Grail of infrastructure finance. As PwC (2013) has stated in a recent publication, ‘[a] logical infrastructure project debt market would use short-term bank debt markets e.g. construction finance, with refinancing into the long-term institutional markets as s...

2010
Young Jee Han Joseph C. Nunes Xavier Drèze

The authors would like to thank the Marketing Science Institute for their generous assistance in funding this research. We would also like to thank Claritas for providing us with data. We are indebted to Vincent Bastien, former CEO of Louis Vuitton, for the time he has spent with us critiquing our framework.

Journal: :کشاورزی (منتشر نمی شود) 0
لادن شفیعی مربی پژوهش مرکز تحقیقات کشاورزی کرمان، کرمان امیر حسین چیذری استادیار گروه اقتصاد کشاورزی، دانشکده کشاورزی، دانشگاه تربیت مدرس، تهران زهرا پورجوپاری کارشناس علوم اجتماعی، مرکز تحقیقات کشاورزی کرمان

the marketing services and marketing margin of pistachio is reviewed as an agricultural product for export. about 90 percent of pistachio production is in kerman province, from which 60 percent is in rafsanjan. the results show that the share of the country in the world pistachio market is decreased in the last 10 years. the main problems for marketing are storing, packing and transporting.

2006
Joann Peck Jennifer Wiggins

Prior research has assumed that touch has a persuasive effect only if it provides attribute or structural information about a product. Under this view, the role of touch as a persuasive tool is limited. The main purpose of this research is to investigate the persuasive influence of touch as an affective tool in the absence of useful product-related information. The authors find that for people ...

Objective: Study clarifies the effect of greening Porter's competitive advantage in the marketing process by emphasizing the marketing information system. Method: Study used applied developmental and qualitative method. Population included experts and marketing and environmental experts of oil companies, from which 13 samples were selected by targeted snowball method for semi-structured intervi...

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