This paper examines the interrelationship between music blog buzz and album sales, examining both time precedence and the contemporaneous relationship between the two. Using the Granger Causality methodology to examine time precedence, we find evidence of bi-directional causality for the full sample of music albums we are examining as well as for both independently released and major-label rele...

Health officials often wish to sponsor nutrition and other health promotion programs but are hampered by lack of funding. One source of funding is suggested by the fact that 18 states and 1 major city levy special taxes on soft drinks, candy, chewing gum, or snack foods. The tax rates may be too small to affect sales, but in some jurisdictions, the revenues generated are substantial. Nationally...

November 2006 | Volume 3 | Issue 11 | e451 This Health in Action provides recommendations for improving education for health professionals about pharmaceutical and device promotion, which includes any activity that can increase sales of pharmaceuticals or devices. The recommendations were produced by an iterative E-mail discussion among representatives of four organizations: the American Medica...

tives have incentives to “oversell” their products. But they also benefit by providing truthful information about their drugs’ benefits. In analyzing the effects of sales and promotion efforts, it is important to consider both the positive and negative aspects of drug marketing. There is a substantial literature in medical journals examining the marketing and promotional efforts of pharmaceutic...

The purpose of this study is to find out the strategy in marketing Ibu Uun's Spicy Noodles boosting sales. This qualitative and descriptive research approach used. Essential optional information type source used, as well for selecting a meeting perception. Data were analyzed using analysis which refers 4P Marketing Mix (Product, Price, Place, Promotion). Based on findings investigation, impleme...

Berdasarkan hasil survey pada 6 kota besar di Indonesia, Lazada bukan prioritas utama masyarakat dalam melakukan pembelanjaan secara online. Tujuan penelitian adalah untuk menganalisis peran positive emotion memediasi pengaruh sales promotion dan hedonic consumption terhadap impulse buying pelanggan Lazada. Penelitian ini dilakukan Kota Denpasar dengan jumlah sampel 130 orang yang ditentukan pu...

This study aims to determine the effect of promotional mix variables and electronic word mouth on purchasing decisions online buying selling site Shopee. Promotion used are advertising sales promotion. The sample in this were Semarang residents who had shopped Shopee site. data analysis technique was multiple regression with classical assumptions multicollinearity, autocorrelation, heteroscedas...

Penelitian ini bertujuan untuk menganalisa Upaya Meningkatkan Pangsa pasar Daihatsu Sirion melalui strategi promosi Astra Karawaci dikota Tangerang. Populasi yang digunakan dalam penelitian adalah 50 orang konsumen dealer resmi PT Daihatsu. Dalam tulisan ini, penulis menggunakan model sampling atau teknik non problity dan diolah aplikasi SPSS versi 20. Hasil dari Advertaising berpengaruh sebesa...

It is well known that store level sales respond positively to short term price promotions. Under the assumption of constant consumption rate, previous literature has identified that the sources for this increase are brand switching, purchase acceleration, and stockpiling. However, recent research has shown that the consumption of households is also affected positively by price promotions. In th...

It is well known that in package goods categories a temporary price cut of a brand leads to increase in the sales of that brand in the current period. Under the assumption of stable consumption rate, previous literature has identified that the sources for the increase in sales are brand switching, purchase acceleration, and increase in quantity. However, there are very few studies that have for...