Service memberships are commonly used to support consumer relationships, yet the mechanisms for consumers’ membership decisions are poorly understood. This paper develops a model of consumers’ decision to modify (upgrade or downgrade) a service membership conditional on their decision to renew. Bridging insights from relationship marketing and consumer behavior, the proposed model conceptualize...

Marketing using Instagram is becoming a popular marketing strategy for businesses today. Ringkai Indonesia, small business that provides healthy snacks children in Bandung, uses as its main digital tool. However, has low number of account engagement and followers. This serious problem to be able continue compete online sales. Therefore, the objectives this study are first, find significant fact...

the pioneer work of image compression/reconstruction based onfuzzy relational equations (icf) and the related works are introduced. theicf regards an original image as a fuzzy relation by embedding the brightnesslevel into [0,1]. the compression/reconstruction of icf correspond to thecomposition/solving inverse problem formulated on fuzzy relational equations.optimizations of icf can be consequ...

Relationship marketing typically requires organizations to continually collect customer information. Two distinct approaches coexist to encourage customers to disclose information: reducing privacy concern and building trust, which in the past have been examined in isolation. In the present study, regulatory focus theory is used to integrate both approaches and examine their distinct response b...

Uplift modeling is a classification method that determines the incremental impact of an action on a given population. Uplift modeling aims at maximizing the area under the uplift curve, which is the difference between the subject and control sets’ area under the lift curve. Lift and uplift curves are seldom used outside of the marketing domain, whereas the related ROC curve is frequently used i...

Brand equity, key to the evaluation of marketing performance, exists in the minds and, figuratively, hearts of consumers, and other market place players; but is largely assessed on the basis of their observed behaviours. Such indirect measures are typically relative (to other brands), e.g. market share and relative price, whereas direct measures such as. awareness and attitudes, are conventiona...

Alias detection is a challenging task critical in several areas such as the intelligence community, social network analysis, databases, biology, and marketing. Problem domains can be as simple as datasets containing accidentally replicated data, or as complex as populations containing criminals or terrorists wielding multiple identities. Teasing out aliases or near aliases in the later case is ...

A common element of all views of relationship marketing is the "cooperate-to-competc" thesis. That is, to he an effective competitor often requires one to be art effective co-operatcr. One implication of this thesis is that not dl instances of firms co-operating with each other constitute anti-competitive collusion. TItis article argues that, although neoclassical, perfea competition theory can...

Business-to-business (B2B) marketplaces have significant potential impacts on the structure of channel relationships and IT management arrangements. IS theory traditionally investigated electronic marketplaces from a transaction cost theory point of view. We identify three major limitations of transaction cost theory as it applies to B2B electronic marketplaces. A number of other literatures wi...

The starting point for this study was the obvious " mis-match " between the dominating, consumer marketing-oriented way of approaching customer satisfaction on the one hand and our current understanding of industrial buyer–seller relationships and networks on the other. The purpose of this paper is to present a relational and contextual perspective on customer satisfaction and dissatisfaction i...