Social networking sites are used for both personal and professional interactions. Social apps thrive in the environment provided by social networking sites. Companies are focussing on this market space to promote their products and to identify new sources of revenue generation. The objective of our paper is to identify the factors for purchase decision and word of mouth of virtual and digital g...

This study investigates the manner in which corporate philanthropy affects consumer patronage toward a brand. In so doing, we propose reciprocity as a key mechanism, which manifests the effect of corporate philanthropy on patronage behavior, and examine how vicarious licensing and strategic fit would mitigate the relationship between reciprocity and patronage behavior. The results indicate that...

The aim of the paper is to study consumers' acceptability for a lamb meat from a local autochthonous breed. An intention to purchase model was developed based on the Theory of Planned Behavior (TPB) and estimated using data from a survey conducted in Spain. Results indicated that consumers were willing to buy this lamb meat because 86% of respondents said that they probably/definitely would buy...

A number of frameworks have been prescribed for online retailers, but still there exists little consensus regarding the amount of information and the level of customization needed to optimize customers’ satisfaction and their purchase intention, and thereby increase sales performance. Against this backdrop, this study aims to contribute to the current practical and theoretical discussions regar...

Since the early days of the Internet, gender gap has existed in using the Internet, and it is particularly evident for online shopping. Females perceive higher level of risk for online shopping, and as a result, they tend to hesitate to make purchase online. Online consumer reviews can effectively mitigate such perceived risk by females and thereby attract them to buy online. This study investi...

Meta-analysis is a statistical integration method that delivers an opportunity to overview the entire result by integrating and analyzing many quantitative research results. This study will find meaningful mediator variables for criterion variables that affect purchase and repurchase intentions in e-commerce, on the basis of the results of a meta-analysis. We reviewed a total of 114 e-commerce ...

recently, internet is widely used in our daily life, caused online customer growing rapidly, then the amount of online store rising quickly. therefore, it is an important issue for online stores to stand out from the crowd, even boost sales and profit. many enterprises had invested resource on online store, but great amount of stores were closedown. the major reason is operator spend many effor...

In the last few years, the number of Internet users in Indonesia was growing rapidly as many people started to use e-commerce sites. Utilization of C2C e-commerce in particular has a risk that may reduce people interest in online shopping. Of the many factors that may influence online shopping intention, trust becomes the key. This study built a model to explain the purchase intention in the C2...

Purpose – Recently, an increasing number of Internet users have begun to purchase various products, both secondhand and new, from online auction websites. However, some Internet users are still hesitant to purchase products from these websites. Moreover, the factors affecting male and female users’ intention to shop on the websites may be different. Past studies have indicated that uncertainty ...