This paper covers nonmarket services provided by farmers for recreational purposes in several Central European regions. A regionally specified general equilibrium model is used to derive the efficiency conditions for a competitive equilibrium to guarantee a Pareto optimal outcome. Moreover, we present green agricultural compensation programmes in Europe and their assessment from an economic per...

According to Champ et al. (1997), we have to differentiate between willingness to pay (WTP) and willingness to donate (WTD) in eliciting individual preferences for public goods. Because strong incentives exist to understate the willingness to spend on the public good and to freeride on other people’s contributions, WTP forms the upper limit for WTD. This paper presents an experimental study on ...

We design and conduct a stated-preference survey to test whether willingness to pay (WTP) to reduce risk of acute illness is proportional to the corresponding change in expected qualityadjusted life years (QALYs). For the short-term illnesses we consider, proportionality is required by economic theory if QALYs measure utility for health. Proportionality implies a constant WTP per QALY and that ...

In this paper we report on a study into the antecedents of online purchase intention for B2C websites. In particular, this research juxtaposes two competing models that explain online purchase intention. A replication was carried out of the trust-oriented study by Jarvenpaa, Tractinsky, and Vitale (2000), and the websiteoriented model from Chau, Au, and Tam (2000), first developed by Davis (198...

We explore superstitious beliefs as a basis of product performance expectations and their impact on initial purchase likelihood and subsequent satisfaction. In doing so, we demonstrate instances when superstitiondriven expectations cause consumers to make purchase decisions that run counter to economic rationality. In the first set of studies we find that Taiwanese consumers are relatively more...

Measuring the quality of mobile shopping (m-shopping) system provides retailers with a greater understanding of what improvements need to be made along the way to increase purchase intention and organizational performance. M-shopping is an alternative sales channel available to optimize marketing investments as it can be tailored to customer’s purchase intention and ultimately to drive sales. T...

By assuming that group buying websites offer consumers an opportunity to gain consumption value from experiential products with potential risks, a theoretical model was proposed to explore the factors affecting buyers’ purchase intentions. In this model, trust, price consciousness and conformity behavior were viewed as antecedents of risks. A study of 164 responses found that the purchase inten...

The influence of Electronic Word of Mouth (eWOM) on consumers` purchase intentions has been known for a long time. However, eWOM has gained a new dimension with the advent of social media. Before this new phenomenon, people were able to talk with anonymous people on the Internet. Social media enable people to talk with friends and acquaintances, on the Internet. This new way of eWOM might be mo...