This study aims to find an effective method of expressing a message in public service ads by investigating whether or not a message framing type affects the outcome. Specifically, the study looks into the effects of messaging on organ donation by identifying how the type of message framing (positive vs. negative) and appeal type (rational vs. emotional) affect the attitude and behavioural inten...

Kerberos has become a mature, reliable, secure network authentication protocol. Kerberos is based on secret key encryption technology. It is the native network authentication protocol in the Microsoft Windows 2000 operating system and may be a candidate for use as a general-purpose authentication protocol for large user communities on the Internet. Several proposals have been developed that add...